We’ll learn about more of such functionalities as we move forward in this guide. Overall, this is a more flexible and granular way to organize your marketing Tags. You have a version control system that allows you to control any published changes on your website, a preview mode to test your Tags before they go live, and a management function that helps to monitor everything. In addition to this, there are several advantages of using Google Tag Manager. After successfully deploying the Tag, GTM implements your tracking codes in the background. Triggers are the rules that define intervals or times at which your Tags get fired.įinally, you can configure the Tag and send it over to the marketing vendors. You simply need to configure the data that you wish to track and create triggers for each data set. You can simply install the central snippet of Google Tag Manager on your page.Īfter implementation of the code, all your Tags can be managed through the graphic interface of the Google Tag Manager system. However, Google Tag Manager eliminates this need to implement various codes. ![]() ![]() You can also have an overview of all the codes installed on your website from this code. You can also access your code editor to customize the script according to your needs. You can install the scripts manually by adding pixel code to the website. Google Tag Manager is an all-in-one Tag management system that allows us to integrate all our tracking needs into one user-friendly interface without constantly implementing various codes on our system. Let’s dive in! How Google Tag Manager Works
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